The Internet Marketing Process Explained
FREE CLASS
Wednesday December 15th - BOULDER, Colorado, for IRES
Members
Thursday December 16th - FRISCO, Colorado, for SUMMIT
Members
The Internet Marketing Process explained
This class will present and explain the "Internet Marketing Process"
- a logical process to ensure your on-line marketing strategy is successful.
This free class will educate and provide practical and pragmatic advice
and guidance to help you simply and easily ensure your on-line marketing
strategy is generating you a return on investment.
Each class will have a relatively small audience to allow a high number
of questions while taking time to explain and teach these key skills.
You will learn the following key skills:
- The four key steps of the Internet Marketing Process (attract, retain,
engage, return)
- How to attract visitors to your web sites - pragmatic advice and experiences
so that you can feel confident doing it yourself!
- Learn the basics of Search Engine Optimization
- How to turn visitors into sales leads by providing them with a high-value
service in your web site, not just advertising.
- How to manage and incubate leads so that you stand the best possible
chance of closing business
Come with your questions!
After this session you will know the following:
- How to get started with simple Search Engine Optimization - the 5
fundamental skills you can easily learn.
- How to bring more traffic to your site, for free
- How to set up, budget and manage Pay-Per-Click advertising programs
 How
to make your web site GOOGLE friendly- Where to get all the latest tips and techniques to successfully promote
your website - 10 essential resources you can utilize on a regular basis
- How to start to create an on-line marketing strategy that can be successful.
Agenda
Morning
Session |
Afternoon
Session |
|
|
| 8.45 |
12.45 |
Arrive |
Coffee and muffins |
|
| 9.00 |
1.00 |
Introduction to the Internet
Marketing Process. What it is and how it works. |
|
| 9.10 |
1.10 |
How to Promote
your web site and Attract Visitors. Every Agent and Broker
is a marketing professional. This session will give you the confidence
and knowledge to become skilled in a vital 21st century marketing
tool - how to successfully promote your web site and generate traffic.
We believe the best way of promoting
your web site is to do it yourself. We'll show you how and help
you get started. |
|
| 10.10 |
2.10 |
Break |
|
|
| 10.15 |
2.15 |
How to turn
visitors into sales leads, and leads into business. A presentation
of My Buying Buddy™. This revolutionary new technology and marketing
approach can be easily, seamlessly and invisibly added in to most
web sites, transforming them into sophisticated lead capturing systems.
This plug-in technology is simply added to your existing web site
to provide a dramatic return on investment. |
| 11.15 |
3.15 |
End |
| This session will be interactive. Questions
are welcome. |
This Seminar is presented by 2004 NAR Educator:
Paul Eastwood
President
Bluefire
Group
Denver
Paul Eastwood is the founder of a dynamic Denver-based marketing
company called the Blue Fire Group, which is dedicated to creating
innovative marketing solutions using Internet technology for real
estate professionals.
Eastwood has 20 years’ experience marketing and selling software
and technology-based business solutions and services. He is a former
salesman and marketing manager for IBM® and other leading global
technology and software solution companies.
For the past eight years, Eastwood has been involved with some of
the technology industry’s most successful online marketing
strategies. He is a passionate and engaging speaker on a variety
of strategic marketing and technology subjects, from Internet marketing
to the more pragmatic discipline of teaching technology tools. He
is actively engaged by the real estate community and has presented
more than 30 seminars to REALTORS® within the last year, including
REAL TRENDS and the 2004 NAR Convention in Orlando.
Eastwood relocated from England to the United States five years
ago. He has specialized in marketing and sales over the last 20
years and has a degree in mathematics plus an MBA.
http://www.bluefiremarketing.com
|
|
| Locations
» Boulder -
December 15th
» Frisco -
December 16th
|
Timings
Morning Session:
Start: 9.00
End: 11.30
Afternoon Session
Start: 1.00
End: 3.30
|
|
 |
