Pay Per Click & Web Advertising Class

» Learn how to Generate your own Leads when you need them!
» Avoid costly Referral fees from other lead generating programs!
» Know how to set up and create your Pay Per Click programs!

This 1.5 hour course will help you understand exactly how to avoid the pitfalls and deliver a highly effective paid search advertising campaign that delivers impressive results at minimum cost.

Who: For all Agents, Brokers and Marketing or office Assistants.

When: Thursday May 31 2007.

Where: Your Office (Web Presentation and Teleconference).

Learn how to turn on the flow of leads when you need them by using pay-for-performance or pay-per-click advertising.

Sessions:

» 10.00am to 11.30am MOUNTAIN TIME

The $99 fee includes:

90 minute Instructor led interactive class and tutorial WEB Conference
Access to Recordings for your review at any time

Register Now

Session lasts approximately 90 minutes.

You will learn the following skills:

How to identify keywords for optimizing your ad campaigns
How to set up accounts in GOOGLE and OVERTURE
How to use the GOOGLE and OVERTURE control panels
How to set a budget for your Online Advertising
How to Measure and Track every penny you spend
How to interpret results and fine-tune your advertising to maximize your return on investment.

Come with your questions!

After this session you will know the following:

How to create an effective online advertising program
How to generate sales leads when you want them!!
How to avoid costly referral fees from other lead generators!

Agenda


»	Online Advertising - how it all works and the benefits to you.

»	Campaign Foundations - The importance of Keywords and How to Identify them and find more.

»	Advertising Media Choices - A look at multiple online advertisers and their differences.

»	Setting up and managing a GOOGLE advertising campaign

»	Setting up and Managing an OVERTURE advertising campaign

»	Your ROI - Tracking, Reporting and Measuring your Return on Investment
This session will be interactive. Questions are welcome.
This Web Seminar is taught by: Ben Sheehy Ben Sheehy has more than 16 years of combined military and civilian experience with hardware, software, programming, web design and data security. He is certified by leading software and hardware vendors, including Microsoft®, Novell® and Cisco® Systems, and is well versed on many well-known real estate software packages. Ben has worked with REALTORS® since 1999, helping them develop and utilize technology strategies to grow their businesses. He provides hardware, network, marketing and web site support for over 300 clients nationwide, as well as guidance on the design, development and advertisement of their Web sites. Constant contact with industry-leading real estate professionals gives him valuable insight to the methods that help make REALTORS® more productive and profitable. Paul Eastwood President Blue Fire Group Denver Paul Eastwood is the founder of a dynamic Denver-based marketing company called the Blue Fire Group, which is dedicated to creating innovative marketing solutions using Internet technology for real estate professionals. Eastwood has 20 years’ experience marketing and selling software and technology-based business solutions and services. He is a former salesman and marketing manager for IBM® and other leading global technology and software solution companies For the past eight years, Eastwood has been involved with some of the technology industry’s most successful online marketing strategies. He is a passionate and engaging speaker on a variety of strategic marketing and technology subjects, from Internet marketing to the more pragmatic discipline of teaching technology tools. He is actively engaged by the real estate community and has presented more than 30 seminars to REALTORS® within the last year, including REAL TRENDS and the 2004, 2005 and 2006 NAR Conventions Eastwood relocated from England to the United States five years ago. He has specialized in marketing and sales over the last 20 years and has a degree in mathematics plus an MBA. http://www.BlueFireGroup.com